So, turning to what the Romans had long perfected - the art of dyeing hair - has been compellingly convenient. Any number of advertisements on coloring packs and conditioners have kept the age-old tradition alive. Coming in several hues, the chemical cocktails on offer have kept the hair coloring industry on an unprecedented growth curve. Currently valued at US $ 20 billion, the industry is growing at an impressive rate of between 10 to 15 per cent.
Considering that wisdom is associated with greying, I wonder why we would rather seem 'young' than 'wise'. Associated with Greek goddess of wisdom Athena, 'owl' is considered to be a symbol of 'wisdom'. So, the trade-off between looking old or being wise is whether or not one would like to be seen as an 'owl'. It is, however, another matter that those who like to see themselves 'young' make an 'ullu' (meaning owl) of themselves by enriching their scalp with undesired chemicals. If you feel offended, blame the 'owl'.
(this blogger has opted for being 'wise' since Jan 1, 2011)