A lie may need to be told often enough times to become the truth, but fake is a one-time wonder. You release it once and what returns to your inbox is nothing but the ultimate truth. It will earn you mass following on Twitter, help you receive unprecedented number of likes on Facebook, and inundate you with innumerable compliments on WhatsApp. You begin to wonder if the world was waiting out their to lap it up, and give it a cooperative legitimacy. I am beginning to learn that fake is fast becoming euphemism for instant fame! Is it the new normal lurking around?
Had Nobel laureate Aleksandr Solzhenitsyn been alive he would have rephrased his remarks to read: 'fake has become not just a moral category but a pillar of the state'. To rally with fake (whatever be it) is considered an act of cooperation, that politicians use for projecting so-called public good in the guise of pursuing vested interests. Far from being challenged, the enduring qualities of fake engage the media and the public like never before. Like milk, the more you churn it the better it is. Utterly butterly fake-cious!
What worries me most is the fact that fake is gaining public recognition, as an essential aspect of our collective existence. George Bush Jr must be credited for setting up the stage for it. By virtue of having stayed in the White House for almost a decade, the former US President had inadvertently become fond of telling white lies. Else, he could not have convinced the world that there were 'weapons of mass destruction' hidden in Iraq? The shocking truth is that there is a new history, rather a bloody history, being written in the middle-east on a rather fake edifice.
I checked with my intellectual buddies on it, and found them to be as bewildered. Psycho-analysts are still juggling on their diagnosis, almost close to arguing that fake is but an evolved form of lie. For every thing real there is an equivalent fake too aka the Chinese goods!
My conclusion on the subject is that we have come a along way. While truth could be 'half-truth' or even a 'quarter', fake is the new truth that we may have to live with for the rest of our lives. I hope I am not too early with my judgement, but as of now fake seems essential to humanity but not truth. While truth is desirable, fake is inevitable! Otherwise, no parents would wake up their school goings kids in the morning by faking - 'get up, it is already 8 while the clock shows 7'. It is another matter that over breakfast they are lessoned on virtues of being truthful in life!