Why would it spread so thick and fast? With 'solutionism' being the new belief or ideology amongst youth, perhaps the idea has been to identify those 'tools' that could offer instant 'solutions' by presuming to be intrinsically creative. For the carefree youth, the world and our relationship to it are puzzles to be solved. Complexity, ambiguity, uncertainty and disagreement are all confused renditions of problems. If one phrase could strike all such puzzles than let that be! And, why not?
Though novel in its approach, Swalpa Adjust Maadi offers a non-contentitious 'fix'. It compromises on the situation by taking a status quo position. It is more about adjustment than transformation, an approach that emerges from a generation mistrustful of government and the state, but enamoured by its own capacity to manage its well-being. A tech-savvy generation which surfs information and searches solutions at the click of the button has only gone by the entrenched notion that 'convenience' and not 'contention' is the solution. In the face of all the array of major problems confronting us, Swalpa Adjust Maadi could indeed help slip past numerous small problems at hand!
The worrying side of this invention, according to 'Citizens Against the Swalpa Adjust Maadi', is that it helps settle for anything 'less than hundred per cent', justifying the widely held notion that we are as a nation more 'satisfier' than 'maximizer'. Our roads may be clogged; our infrastructure crumbling; our public institutions decaying but we should take pleasure in the small things and be content with it. If Swalpa Adjust Maadi is what the youth find comfort in than those hoping for an Arab Spring in India must go on a long vacation!